Investment in the Email Ecosystem

Author:. Matt Blumberg. A technology and marketing entrepreneur in New York City.
Source:. Investment in the Email Ecosystem.


Last week, my colleague George Bilbrey (George Billbrey) wrote about how ( It turns out - the horror!). E-mail is still alive.

Not only is he right, but in general the assumption of an e-mail protection from the attacks of those who call it ... Today in the ... on. Return Path. We saw a lot of realizations and investment start-ups (these two things can be done together, but not carried out ) in the most relevant e-mail for a couple of previous years. I have identified three trends in this subject, ...

First, the major ISPs and email services are beginning to experiment with the more interesting applications in their mail.
As I said recently, e-mail administrator of one of the largest Internet providers, ... A recent post Google. to permit third parties to access your mail with your permission - is one example of how their brand is well described by an experiment NetFix marked with ... And the latest release of Hotmail, which was well covered in the network (including. This article, written by George in Mediapost. a couple of months ago) also includes several sample Web functions in the mail as well as other simple tools for viewing and studying the users of its ... Yahoo also recently made ​​a couple of things in this direction, we can assume that they also have other things in the.

I would not be surprised if many ISPs deployed many advanced features in a couple of years, although changes in these systems can be time-consuming. Although some of these changes are a problem for marketers and publishers, they are mainly useful to end users as well as companies that send them mail, e-mail - perhaps the only web application where people spend a lot of time, that is not .

Second, although the Google Wave has been gaining popularity as the experience of remaking the mailbox before. Google closed it a couple of weeks ago. Regardless of the technology these companies are trying to make his point of view, the use of email more interesting, efficient, productive, and in many cases associated with your ...

The two larger ones in terms of user activity - is. Xobni. , The plug- in for Outlook, which combines social networking with the post and gives some interesting statistics to users, and. Xoopit. Recently acquired by Yahoo and covering indexing and study the contents of this e-mail client.

Gist. combining social networks and third-party content such as news feeds or blogs in something that is a plug-in hybrid and a separate web application. This is somewhat in tune with. Threadsy. Although still in the stage of closed beta, so it's hard to say exactly what is known about it outside.

In addition, services such as. OtherInbox. and. Boxbe. aim to help users cut through the confusion in their mailboxes at the same time create more effective marketing tool to communicate with the users ( no matter what you say about this concept, she at least has a clear model of earnings, which it is not certain services as described above).

Finally, the number jumps service that allows marketers and publishers easy to use and sophisticated means to move or add more advanced features to e-mail. for example. RPost, the company, a partnership that we announced. a couple of months ago, provides a legally significant confirmation e-mail delivery of technology -based classroom. LiveClicker. (. is also a partner Return Path. ) Has forwarded the video to available statistics, the host light and easy to use method that works in most mailboxes.

Sympact. (. the other partner Return Path. ) Dynamically displays content in a post on the basis of factors such as time of day or geolocation - so the same letter in the same ... A Belgian company. 8Seconds. ( you guessed it,. the other partner Return Path. ) Doing multivariate testing of content -mail in real-time methods, which leaves far behind the traditional methods of ... While these tools require some basic things to work optimally, such as the included default images or working links, in general, they require no special agreements with the providers of the Internet to services operated.

Although these tools are designed to marketologv, they also improve the work email end users, increasing the relevance and usefulness of increasing the other way.

Some of these puzzles me question whether there is a tendency to collapse in the value chain of consumer e-mail - the splitting of the beginning (which see consumers) from the end (which operates a mail server). But this is probably another topic for another day. Meanwhile, I have three scream, ... This is long overdue and greatly enrich our environment, as soon as the recognition of these expanded services.




Translated for the blog dennydov. blogspot. com.
Alexei Liapidevskii.


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