I wonder how it is related to IT start-ups? . At a time when the Pope writes a rap album with Britney Spears, Steve Jobs believes the main advantage of the new operating system, consumers' desire ... Most corporations that do not focus on retail, is still not always used. Have you seen the site. UPS. - The world leader in express delivery? . And the time will come when they will have to reckon with this ) ) In addition to quote. Aaron Levy. , the head of. Box. net. :.
Of course, every businessman wants to build something cool and sexy, something that people will like - he said. It is usually associated with such services as Facebook, Twitter and YouTube. Aaron convinced that the time has come, and business applications become ' sexy '. For years, corporate IT system look just as sexy as Steve Ballmer in a swimsuit. Due to the lack of competition ( when the presence of a partner network was a major factor for success ), they were complicated, unwieldy and expensive. The emergence of technologies SaaS and Cloud Computing allows young companies is relatively easy to create new business applications. As a result, the market becomes more competitive garazdo, and makes IT system change.
Instead of increasing the state prodazhnikov, vendors pay more attention to quality and product development. In fact, for each new customer (end - user) is not enough sellers. We have to rely on the fact that these users will be interested in the product, and if they like it - Tell a friend.
So if you 're thinking over how to create a startup - concludes Levy - think, why I need another photo site? .
Let us just mention, that for starters, you can focus precisely on the word ... This means that the product is introduced an emotional component, which attracts people not by their logical left hemisphere, and from the right, the emotional. The best examples - this, of course, the products Apple, then they simply have no equal. Just when you think about the competitive advantages of your product, think about what it can attract customers without regard to logic. And if not found, think again.
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